An analysis of revenue growth expectations by senior level respondents reveals that 46% are ‘more optimistic’ about their company’s revenue growth

“Global Airports Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry” is a new report by ICD Research that analyzes how airports industry companies’ media spend, marketing and sales strategies and practices, and business planning are set to change in 2013–2014. The average size of the global, annual marketing budget of global airports industry supplier respondents stood at US$3.7 million in 2012, a figure that increased to US$4.7 million in 2013.Overall, in the process of choosing marketing agencies, the ‘ability to target specific audience niches’ and ‘low cost’ are considered the most important factors by global airports industry suppliers.An analysis of revenue growth expectations by senior level respondents reveals that 46% are ‘more optimistic’ about their company’s revenue growth in 2013.
A significant percentage of airport operator respondents highlighted capital expenditure towards ‘facility expansion’, ‘IT infrastructure development’, and ‘employee training’ would increase in 2013.
The top three priorities for global airports industry buyer respondents in 2013 are ‘improving operational efficiency’, ‘stabilize company finances’, and ‘expand in current market’.

To Know More: Global Airports Industry